Hunt & Harris
Who is Hunt & Harris?
Hunt & Harris is a Real Estate Agency from the Heart of Ras Al Khaimah, UAE, with roughly 20 years of market presence and over 10000 successful transactinos. Over the past years the company grew to a respectable size with a sales department made of mixed characters, varying experience and skill sets.
The Project's Core
Sales Context: With being a fully operational company, the project's core was more identifying individual ceilings of sales agents rather than global coaching about for instance objection handling. The beauty of one-on-one coachings lies in the fact, that individuals can open up more and speak about what is holding them back without the fear of judgement of colleagues. From psychology skills like leveraging emotional and rational brain reaction speed to self-discipline, time-management and character analysis, each agent in the coaching received solutions based on their professional challenges.
Branding Context: Hunt & Harris is a known brand with standing market authority. Therefore, the challenges in branding weren't based on general branding strategy but rather finetuning the existing brand language and creating a detailed content roadmap to position the brand in a more dynamic context to give it the ability to react to market changes much quicker.
Continued Support Partnership
Since the effect of coaching
